Western travelers, in general, are very interested in areas of natural beauty, but not necessarily famous tourist destinations. They like the peace and quiet that nature offers, as well as the opportunities for being active such as hiking, trail running, mountain biking, whitewater rafting, paragliding and bird watching, etc. Taiwan is a great mountain destination as it not only provides a wealth of natural landscapes, but also cultural landscapes, meaning there are almost unlimited ways for Western travelers to enjoy a mountain holiday. Cheryl Robbins, a licensed tour guide specializing in indigenous area travel, will talk about the state of ecotourism and cultural tourism in Taiwan’s mountains, focusing on Western markets, and the opportunities for and obstacles to their continued development.